ivary’s mission
Empowering women and couples to make informed decisions about their family planning

ivary is the first chapter of your fertility story.

We are the fertility hub of the 21st century, designed to offer all the information you need along your fertility journey.

We make cutting-edge scientific research relevant, accessible, and human. We give you important information and recommendations towards understanding your fertility and your reproductive health, no matter what stage of life you are at or what your goals are.

The ivary community also provides women & couples a forum for discussion and sharing. Together we advance the global understanding of fertility.

Supported by
ivary: a femtech start up
ivary: a femtech start up
ivary: a femtech start up

Meet the team

ivary: a femtech start up
CEO | 🇦🇹

Hannes Aigner

Hannes joined the ivary team in summer 2017 to help further scale business operations. He is passionate about building brands and effective go-to-market strategies for market leader companies.

Hannes previously worked in Fintech and in the music industry, and he holds a double degree in Management & Business Administration. To him, working at the intersection of medical technology and entrepreneurship represents the ivary spirit.

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ivary: a femtech start up
Co-Founder & CPO | 🇦🇹

Silvia Hecher

Silvia Hecher founded ivary because, as a fertility coach, she saw firsthand that women lack substantial information about their health and fertility.

She previously worked for 13 years as a medical journalist with an emphasis on gynecology, and she also has experience in knowledge management in the field of Evidence Based Medicine. She is the mother of two girls.

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ivary: a femtech start up
Co-Founder & Medical Director | 🇩🇪

Alexander Just

Alexander Just is ivary’s medical specialist and evangelist. With extensive experience in the field of gynecology and birth assistance, he has fundamental insight into the unique challenges of starting a family.

Alexander runs his own practice and also counsels women at two major Austrian fertility centers. He is the father of two boys.

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ivary: a femtech start up
Head of Product Development | 🇺🇸

Christina Kelley

Christina leads the product and technology team at ivary, dedicating herself to building products that help women understand and improve their health and fertility.

She is experienced in software development, UX, and health informatics, and previously worked at the Femtech startup Ovia Health. Christina holds a BA in Psychology from Harvard University and an MSc in Computer Science from the Georgia Institute of Technology.

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ivary: a femtech start up
Quality Manager | 🇦🇹

Michael Berger

Michael is ivary’s most Austrian asset, helping his coworkers to overcome language barriers or and fill knowledge gaps whenever he can. He was made at the beginning of the 90s and was formed by the Technical University of Vienna, leaving with a Masters degree in Spatial Planning.

Equipped with widespread technical knowledge and prepared for bigger goals, he then moved to ivary HQ, where he is responsible for Quality Management and Regulatory Affairs.

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ivary: a femtech start up
Customer Success | 🇦🇹

Wilma Bruckner-Herradi

To be announced

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ivary: a femtech start up
Customer Success | 🇦🇹

Melanie Hiel

Melanie is the person you will be in contact with as soon as you have decided to be part of the ivary journey. She has years of experience in Customer Service, and she loves to work with each individual customer to improve their ivary experience and answer any questions or issues that may arise.

Her background in economic fields completes the balanced picture.

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ivary: a femtech start up
Partnerships & UX | 🇫🇷

Vivien Ostinelli

It seems only fitting that the guy with a girl’s name ended up at a femtech startup, but Vivien brings much more than a name to his role at ivary: he also has considerable experience in product development, graphic design, and marketing.

Bridging the product and marketing teams, he is currently in charge of bringing new partners into the ivary network and improving the full user experience for our customers. He holds a bachelor’s degree in Metrology and a master’s degree in Marketing & Communication.

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ivary: a femtech start up
Clinical Research | 🇦🇹

Tanja Muschnig

Tanja is a graduate of the Medical University of Vienna, looking to improve women’s health on a global level. Her focus at ivary is reviewing scientific literature and planning new medical studies for product development.

She was active as a Clinical Trial Assistant already during her medical studies and is now pursuing a master’s degree in International Health and Social Management.

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ivary: a femtech start up
Marketing Trainee | 🇦🇺

Freya Hall

Freya came to Austria to escape the Australian sun and now works as part of the marketing and branding team at ivary. Her double degree in Law and Political Science & International Relations instilled in her a strong belief in social justice and equality.

She is committed to ensuring that female medicine becomes more accessible, understandable, and well-researched.

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ivary: a femtech start up
Marketing Trainee | 🇩🇪 🇺🇸

Anja Opie

Anja brings an international background and creative mindset to the marketing team at ivary, where she leads social media, paid ads, and blogger relations.

She has a BSc in Supply Chain Management and Marketing from Duquesne University and is currently pursuing an MSc in Marketing at Vienna University of Economics and Business.

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